The penalty, equivalent to around 4% of Alibaba’s 2019 revenues, comes amid an unprecedented regulatory crackdown on home-grown technology conglomerates in the past few months that have weighed on company shares.
Alibaba’s billionaire founder Jack Ma’s business empire has been particularly put under intense scrutiny after his stinging criticism of China’s regulatory system in late October.
In late December, China’s State Administration for Market Regulation (SAMR) announced it launched an antitrust probe into the company. That came after authorities scuttled a planned $37 billion IPO from Ant Group, Alibaba’s internet finance arm.
While the fine brings Alibaba a step closer to resolving its antitrust woes, Ant still needs to agree to a regulatory-driven revamp that is expected to sharply cut its valuations and rein in some of its freewheeling businesses.
“This penalty will be viewed as a closure to the anti-monopoly case for now by the market. It’s indeed the highest profile anti-monopoly case in China,” said Hong Hao, head of research BOCOM International in Hong Kong.
“The market has been anticipating some sort of penalty for some time … but people need to pay attention to the measures beyond the anti-monopoly investigation.”
SAMR said on Saturday that it had determined that Alibaba had been “abusing market dominance” since 2015 by preventing its merchants from using other online e-commerce platforms.
It said the practice violates China’s anti-monopoly law by hindering the free circulation of goods and infringing on the business interests of merchants.
The SAMR ordered Alibaba to make “thorough rectifications” to strengthen internal compliance and protect consumer rights.
Alibaba said in a statement posted on its official Weibo account that it “accepted” the decision and would resolutely implement SAMR’s rulings.
It said it would also work to improve corporate compliance.
The Chinese e-commerce giant said it will hold a conference call on Monday to discuss the penalty decision.
‘Fine bill is a milestone’
Alibaba had come under fire in the past from rivals and sellers for allegedly forbidding its merchants from listing on other e-commerce platforms.
The practice of preventing merchants from listing on rival platforms is a long-standing one, and the regulator spelled out in rules issued in February that it was illegal.
“The fine bill is a milestone and road sign with great importance,” Shi Jianzhong, antitrust consultant committee member of the State Council and professor of China University of Political Science and Law, wrote in state-backed Economic Times.
“It indicates that the antitrust law enforcement on internet platforms has entered a new era, and released clear policy signal.”
Beijing has vowed to strengthen oversight of its big tech firms, which rank among the world’s largest and most valuable, citing concerns that they have built market power that stifles competition, misused consumer data and violated consumer rights.
Besides Ma’s Alibaba, regulators have also been targeting other internet behemoths.
Although Ma has stepped down from corporate positions and earnings calls, he retains significant influence over Alibaba and Ant, and has promoted them globally at business and political events.
Ma, who commands a cult-like reverence in China, had briefly disappeared from public view since October 24, when he blasted China’s regulatory system in a speech at a Shanghai forum. He reappeared in January.