The data is from HDFC Securities, which looked at the leading global players in IT services. Within the foreign-headquartered group, there were widely divergent performances. While IBM and DXC saw steep declines in their revenues and revenue shares, Accenture and Cognizant did very well.
In the India-headquartered group, TCS, HCL and Tech Mahindra more than doubled their revenue shares, while Infosys’s share went up to 6.1%, from 3.5%. Indian IT firms have been gaining market share for decades now. They were quick to adapt to the tectonic shift from mainframes through client server to mobile applications and the cloud native era. They pioneered the global delivery model, and have massively grown their Fortune 1000 client base. TCS had 48 clients at the end of the last fiscal who brought in annual revenue of more than $100 million each, up from just 8 in 2010-11. Infosys now has 28 such clients, up from 11 a decade ago.
Apurva Prasad, deputy VP research-institutional equities in HDFC Securities, said while the last 10-year period has seen several growth waves, broadly growth has been driven by market expansion in Europe (Continental Europe), mining large accounts, execution excellence supported by strong delivery capabilities, and project management framework. He said investments were made to expand onsite/nearshore and local presence, there was increase in outsourcing propensity & competitive pricing, and there was expansion in the tech buyer landscape in enterprises, resulting in rising tech spend as percentage of revenue by enterprises.
Phil Fersht, CEO of IT consulting firm HfS Research, said several Indian IT majors significantly increased their wallet share of DXC/Atos/IBM customers after 2011 because they proved capable of elevating their services beyond low-level administration IT support. “In short, they were moving up the enterprise IT services value chain, which they are continuing to do in today’s market, as they compete directly with the MNC (foreign-headquartered) pack for complex long-term digital transformation and cloud migration deals.”
Indian talent, he said, has been the lifeblood of IT services for two decades and it took several years for IBM and Accenture to rival the Indian majors on cost. “HP-EDS struggled badly to rival the Indian majors, and its merger with CSC effectively paralysed the business. However, Accenture now has over 200,000 staff in India and they have re-closed that gap,” he said.