Alcobev brands donate for Covid relief – Times of India

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    NEW DELHI: Along with various industry sectors coming forward to donate and help the country and states battling ongoing Covid19 wave, alcobev industry too has stepped forward and announced donations to fight the pandemic.
    From global premium spirits giant Beam Suntory and major player Bacardi Limited to Indian wine brand Sula, alcobev brands have chipped in with donations to help in present fight to contain coronavirus spread. These donations will go to some of the worst hit states, PM and CM relief funds and towards food and beverage industry support.
    Beam Suntory, one of the global leaders in premium spirits, and parent company Suntory Holdings, have pledged $600,000 (approx. Rs 44,184,000) to support Covid-19 relief in India, focused on increasing access to medical care in the hardest-hit areas, and supporting trade partners that have been impacted by the surging pandemic.
    This donation will support British Asian Trust, which is working to deliver oxygen concentrators to hospitals as quickly as possible, working with local partners to identify the areas of greatest need and Confederation of Indian Industry (CII), which is undertaking extensive relief operations across India with various government agencies and local authorities in the areas affected by the second wave of Covid19. It will also go towards government-led relief efforts to mitigate the shortage of hospital equipment in India’s most severely impacted states.
    Through Beam Suntory’s partnership with the National Restaurant Association of India (NRAI), the fund also aims to support recovery efforts in the food and beverage industry, as well as professional training and vaccination cover where needed by staff of the association members.
    Indian wine major Sula Vineyards has contributed Rs 1 crore in the fight against Covid-19 which include Rs 30 Lakhs to the PM National Relief Fund (PM Cares), 30 lakhs to the Maharashtra CM Relief Fund, Rs 10 lakhs to the Karnataka CM Relief Fund and will also be allocating Rs 30 lakhs to local Nashik relief efforts and CSR activities over the next month.
    Bacardi Limited has announced a USD $100,000 contribution to Give India to help the country in its fight against the COVID-19 virus. Funding provided by Bacardi is earmarked to provide immediate assistance to local relief agencies working to mitigate the worsening impact of the coronavirus pandemic in India.
    Additionally, the Bacardi team on the ground in India have provided funding for oxygen concentrators to be sent to a local NGO offering humanitarian aid to marginalized communities. To support its employees in-market, Bacardi offers free access to confidential counseling to ensure wellbeing is top of mind during these challenging times. “We know this moment is incredibly trying but if this past year and the pandemic have taught us anything it’s the power of coming together to overcome challenges. We are committed to helping the people and communities in India who have supported Bacardi for many years,” said Vijay Subramaniam, Regional President of Bacardi in Africa, Middle East and Asia.
    Neeraj Kumar, Beam Suntory’s Managing Director of India affirmed “We are proud to build on the support that Beam Suntory India has already provided, including previous donations to the NRAI, as well generous support from our employees to the state of Rajasthan’s COVID relief efforts in 2020. We look forward to continuing to work with our people, our partners and our industry to rebuild to an even brighter future once India recovers from this crisis.



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